Visitors can explore Product Display Pages (PDPs) in a fun way and play as a way to learn about products. They are rewarded in game by interacting with hotspots.
2. Elevate product tangibility
The capabilities of 3D should be used to reveal aspects of the product that can't be seen in-store. For example, seeing effects or ingredients fly out of the product, like lemon slices for this Sephora lemon extract face mask.
3. discover information with Agency
Visitors should have agency to read and discover secondary information if they want to. For example, cinematic mode allows you to watch a video about the product in a focused setting.
4. Education as a conversation
Interactive Beauty Advisors were incorporated as a conversational feature within the PDP to keep the informative dialogue of in-store beauty advisors.
5. Using AI to Streamline creative direction
AI concept generation allowed me to capture the appropriate lighting, colours, assets around the product, and composition of the PDP to communicate the vision to our 3D team quickly.
